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  • 20th PATTAYA International Conference on Humanities & Social Sciences Studies: HS3-27

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Conference Chair/Eminent Speakers

  • Prof. Dr. Y. Thaweesak King Mongkuts University of Technology Thonburi, Thailand

  • Prof. MAEDA Kazuaki Full Professor CHUBU UNIVERSITY Matsumoto-cho, Aichi, JAPAN

  • Asst. Prof. Saba Yunus Mahila Mahavidyalaya P.G. College, Kanpur, India

  • Assist. Prof. Siamak Haji Yakhchali Univesity of Tehran, Iran

  • Prof. Dr. Nuno Alexandre Soares Domingues Instituto Superior de Engenharia de Lisboa and Instituto de Comunicação da NOVA (ICNOVA) FCSH-UNL (Portugal)

  • DR. HEMANTKUMAR P. BULSARA In charge - Management section, Applied Mathematics and Humanities Department, S. V. National Institute of Technology, Surat, India

  • Prof. Dr. Dinesh C. Sharma Professor & Head-Zoology, K.M. Govt. Girls P.G. College, Badalpur, UP, India

All Abstracts, Reviews, short articles, Full articles, Posters are welcomed related with any of the following research fields:

1. Core Business Foundations

These topics focus on the structural and legal existence of a company and its relationship with the market.

  • Entrepreneurship & Innovation: * Ideation and Lean Startup Methodology.

    • Business Model Canvas.

    • Venture Capital and Scaling.

  • Business Law & Ethics:

    • Corporate Governance.

    • Intellectual Property (IP) Law.

    • Contract Law and Regulatory Compliance.

  • International Business:

    • Globalization and Cross-Border Trade.

    • Supply Chain Logistics and Outsourcing.

    • Global Market Entry Strategies.

2. Finance & Accounting

Finance is the "language" of business, focusing on the management of money and assets.

  • Corporate Finance:

    • Capital Budgeting (NPV, IRR).

    • Cost of Capital and WACC.

    • Dividends and Share Repurchases.

  • Financial Accounting:

    • Financial Statement Analysis (Balance Sheets, P&L).

    • Auditing and Tax Compliance.

    • GAAP vs. IFRS Standards.

  • Investments & Markets:

    • Asset Allocation and Portfolio Management.

    • Derivatives and Risk Management.

    • Fixed Income and Equity Research.

3. Management & Organizational Behavior

This pillar focuses on the "human" element—how people work together to achieve goals.

  • Human Resource Management (HRM):

    • Talent Acquisition and Retention.

    • Performance Management Systems.

    • Compensation and Benefits.

  • Strategic Management:

    • Competitive Advantage (Porter’s Five Forces).

    • SWOT and PESTEL Analysis.

    • Mergers and Acquisitions (M&A).

  • Leadership & Organizational Development:

    • Change Management.

    • Conflict Resolution and Negotiation.

    • Corporate Culture and Diversity, Equity, and Inclusion (DEI).

4. Operations & Technology

The "engine room" of the business, focusing on efficiency and delivery.

  • Operations Management:

    • Six Sigma and Lean Manufacturing.

    • Quality Assurance (QA).

    • Inventory Management (JIT).

  • Information Technology & Data:

    • Business Intelligence (BI) and Analytics.

    • Digital Transformation and AI Integration.

    • Cybersecurity for Business.

5. Marketing & Sales

The outward-facing topics that drive revenue and brand perception.

  • Strategic Marketing:

    • Market Segmentation and Targeting.

    • Brand Equity and Positioning.

    • Consumer Behavior Research.

  • Sales & Business Development:

    • CRM (Customer Relationship Management).

    • Sales Funnel Optimization.

    • B2B vs. B2C Sales Cycles.

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