Early this year, Apple ran an ad that featured a young girl using an iPad as her primary computing device. An older woman asked the girl a question about her computer, and she responded, “What’s a computer?”
The ad was widely mocked. For starters, an iPad is a computer. But also, the hypothetical future when kids don’t even know what a desktop or laptop are seems very distant at best. Yes, tablets and smartphones have replaced laptops and desktops among large numbers of young people for personal uses like social media, Web browsing, and games. But despite some high school students who sometimes write their papers on their smartphones, mobile devices are still not where the real work gets done. Real work is done on a laptop or desktop.
But now Apple has released an iPad Pro that it has very explicitly positioned as a, uh, computer for doing that real work. Really. Apple’s “Why iPad Pro” page says, “Here are a few reasons why your next computer just might be iPad Pro.”
After using 2018’s new 12.9-inch iPad Pro for a week, I almost find myself wondering just what a computer is, too. This device breaks a lot of rules and challenges some preconceptions about what a real productivity machine looks like—especially for creative work.
But the 2018 iPad Pro is both awe-inspiring and deeply disappointing. It offers performance unlike anything we’ve seen before in a mobile device. Its Pencil accessory is a truly powerful art tool. And a select few robust applications like Photoshop and AutoCAD are making their way to the platform, challenging assumptions that a tablet should be a stripped-down, pinch hitting experience.
But it became obvious within a day of use that iOS, otherwise an excellent operating system for phones, is still not designed with that kind of real work in mind. Limitations with how the new USB-C port can be used ultimately undermine the pitch that this tablet is a real workhorse.









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